The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Jo Malone London has invented a new scent line that is designed to evoke the wild Steppes of Asia, Scarlet Poppy. John Boyega has cut ties with perfume company Jo Malone after it replaced him in a commercial for the Chinese market. Let's unpack the John Boyega and Jo Malone advert debacle, and how the bait-and-switch is a missed opportunity for a stance against racism. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. 17 September 2020. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. 17 September 2020. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We respect John’s decision and we wish him all the best. The recast and reshot Chinese version replaced Boyega with local actor Liu Haoran (The “Detective Chinatown” franchise). ‘Peaky Blinders’ to End After Sixth and Final Season. Best of Variety. “I don’t have time for nonsense. Jo Malone London has named its first "London Gent," and he couldn't be a more perfect fit. The … John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Fashion Boyega was appointed the male global ambassador for the brand in 2019. John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. We press on and strong. he detailed the lack of nuance afforded to his character. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. https://www.dailydot.com/unclick/john-boyega-jo-malone-china-racism The Hollywood Reporter first reported news of Jo Malone’s apology. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. Earlier this month, Boyega highlighted what he perceived to be systemic racism encountered during his time filming Star Wars. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The controversial departure stems from the company’s decision to replace a Black person in a commercial John B on a horse, meanwhile Jo Malone on one. We respect John’s decision and we wish him all the best. We respect John’s decision and we wish him all the best. John Boyega Steps Down as Jo Malone Brand Ambassador. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. “I have decided to step down as Jo Malone’s global ambassador,” Boyega, best known for playing stormtrooper Finn in the Star Wars sequels, wrote on his Twitter account. “John is a tremendous artist with great personal vision and direction. W. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." Malone is no longer personally associated with the company, having sold it … @katie_strick. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The concept for the film was based on John’s personal experiences and should not have been replicated. “We respect John, and support our partners and fans globally. Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — … The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. Variety and the Flying V logos are trademarks of Variety Media, LLC. British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. Golden Globes Predictions: Best Supporting Actress (Film) – Can Nicole Kidman “Zazz” Her Way to the HFPA? Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert, Last modified on Tue 15 Sep 2020 19.19 BST. 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LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. I’ll say it straight up,” said Boyega. @katie_strick. “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. British perfume brand Jo Malone London has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a … He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The brand added, "John is … "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east. https://www.comicsands.com/boyega-quits-jo-malone-china-ad-2647679935.h… Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We respect John’s decision and we wish him all … Read Next: ‘Margrete – Queen of the North’ Teaser, Poster Unveiled by REinvent, SF Studios (EXCLUSIVE), ‘Adu’, ‘Las Ninas,’ ‘Akelarre’ Lead Spain’s Goya Nominations. — Jo Malone London (@JoMaloneLondon) September 14, 2020 Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." PA. By . In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. We respect John’s decision and we wish him all the best. https://www.bet.com/.../09/15/john-boyega-british-company-jo-malone.html https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 The actor will next be seen in Steve McQueen’s “Small Axe” drama anthology for the BBC and Amazon Prime Video. The film has since been removed from the Jo Malone website. However, it does not appear to show Liu in Peckham or to be quite so directly autobiographical. The original commercial, titled “London Gent,” featured Boyega walking around London’s Peckham neighbourhood and featured a multicultural cast. https://www.buro247.my/.../celebeauty-john-boyega-quits-jo-malone.html “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. The concept for the film was based on John’s personal experiences and should not have been replicated. — Jo Malone London (@JoMaloneLondon) September 14, 2020 https://blackgirlnerds.com/john-boyega-moves-on-from-jo-malone-london W. Boyega stepped down as a global ambassador for the Jo Malone … "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. Perfume company Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market. Katie Strick Feature writer. Jo Malone has branded the decision to cut John Boyega out of the fragrance’s advert in China ‘despicable’ and ‘disgusting’.. #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6, — Jo Malone London (@JoMaloneLondon) August 27, 2020, “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said in a statement to The Hollywood Reporter. In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size. More recently, Boyega described his experiences on the “Star Wars” films in an extensive interview with GQ, in which he detailed the lack of nuance afforded to his character. Boyega publicly announced his decision on Twitter. “What I would say to Disney is do not bring out a black character, market them to be much more important in the franchise than they are and then have them pushed to the side,” he told GQ. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.. Boyega … Entertainment Industry Jobs No Longer Qualify for Travel Exemptions to Enter U.K. The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega. Katie Strick Feature writer. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. I have decided to step down as Jo Malone's global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. John Boyega is an incredible talent, artist and person and we were proud to … It’s not good. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. The Open Reel Boards Rotterdam Competition Title ‘Moss Agate’ (EXCLUSIVE). John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. PA. By . We respect John’s decision and we wish him all the best. We respect John’s decision and we wish him all the best. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. https://deadline.com/2020/09/john-boyega-jo-malone-china-ad-1234576908/#! John Boyega has stepped down as Jo Malone's global ambassador. Jo Malone, based in London, responded to the actor’s decision by releasing another statement on Twitter. We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 British cologne company Jo Malone has apologized to “ Star Wars ” actor John Boyega after editing him out of the Chinese version of an award … John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “John is a tremendous artist with great personal vision and direction. It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign.

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